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Privacy Policy

Source for Hockey Website Privacy Policy

Last Updated: May 17, 2023

Source for Hockey is committed to protecting your privacy. This Privacy Policy (the “Policy”) describes how your personal information is collected, used, and shared when you visit or make a purchase from the Source for Hockey website (the “Website”) (www.SourceforHockey.com). This Policy is also in connection with capturing your personal information when entering contests, submitting for electronic newsletters, and other forms of electronic messaging identified here within.

This Website, which is owned and operated by Sports Distributors of Canada Limited, owns the trade name 'Source for Hockey', ‘Source for Sports’ and ‘La Source du Sport’ and licences the right to use such name to independently owned and operated sporting goods stores across Canada (the “Members” or the “Stores”), who collectively form a national buying group of sporting goods. Hereinafter Sports Distributors of Canada Limited, Source for Hockey, Source for Sports, La Source du Sport, and/or the Members shall be individually and/or collectively, as the case may be, known as the “Company”. The Company values its customers and respects your privacy. The Company recognizes that it must maintain and use your personal information responsibly. We have created this Policy to demonstrate our firm commitment to your privacy and security, and to advise you about the collection, use and disclosure of personal information provided in store, by email, by mail or on the Website. The Policy also provides you the ability to “opt-out” of providing personal information that you do not wish to provide and to access, change or remove any personal information already collected. The Company will not collect, use, or disclose your personal information other than in compliance with the Policy.

By providing any personal information acquired during visitors’ and customers’ visits to the Website and/or visits to the Company’s stores and/or by accessing and using the Website or any Company microsites used in connection with contest and promotional offers, you hereby agree to all of the terms and conditions of the Policy and consent to the collection, use and disclosure of your personal information as described in the Policy. You are responsible to ensure that your access to the Website and material available on or through it is legal in each jurisdiction in or through which you access or view the Website or such material.

Our policies and practices have been designed to comply with the Personal Information Protection and Electronic Documents Act (“PIPEDA”) and provincial private sector privacy acts.

The terms “we”, “us”, and “our” used in the Policy refer, collectively, to the Company and its affiliates, divisions, successors and assigns and their respective employees, mandataries and agents (collectively, “Company Affiliates”).


What Personal Information Do We Collect?

Personal information includes information about an identifiable individual. For instance, your name, address, age, income, date of birth, gender, financial information and credit records, as well as your opinions, preferences and purchase patterns.

When you visit the Website, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Website, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Website, and information about how you interact with the Website. We refer to this automatically-collected information as “Device Information” to monitor traffic behaviour and make data related decisions on how to market products found on the Website for marketing purposes.

Therefore, any time you place an order, sign up for our newsletter, submit your contact information and resume for employment purposes, enter a contest, complete a ballot, or introduce or post any text, image, video, audio, or any information, content or other materials through the Website or any other Company’s website including any of the Company’s social networking websites and web pages such as, but not limited to, Facebook, Twitter, Instagram, Pinterest, TikTok, or YouTube, or otherwise provide personal information to the Company (including via mail or email in regular correspondence), it is collected, used and disclosed by the Company for various purposes as described herein. Moreover, every time you visit the Website, the following information is automatically obtained and compiled: your internet protocol (IP) address and the domain name registry information associated with that IP address; identification of your internet browser, operating system and hardware platform you are using; the date and time of your visit; the name and address (URL) of the web page you viewed immediately prior to accessing the Website; your entire query (if any) that was entered into a search engine which led you to the Website; and any other “click stream” data. This information is stored in our log files. Occasionally, if your browser is not configured to prevent disclosure of such information, the following information may also be revealed: your name, email address, home and work addresses, telephone and fax numbers and any plain text commentary.

Additionally, the complete record of your actions at the Website, including all pages visited, the time spent on each page, the information sent or received and the names of all files uploaded or downloaded is collected. This tracking information may be compiled by us in the aggregate and made available to third parties primarily to identify demographic data regarding our customers.

As previously stipulated, we will also collect personal information from you when you provide your personal information to us, such as by making an order, signing up for our newsletter, submitting your contact information and resume for employment purposes, completing an entry form to participate in a contest, ballot, promotion or survey, whether online or at one of our retail stores, by communicating with us by telephone, email, in-store or otherwise, by setting up a user account and password, logging in as a registered user of the Website and providing information in your account(s), or by introducing or posting any text, image, video, audio, or any information, content or other materials through any of the Company social networking and web pages such as, but not limited to, Facebook, Twitter, Instagram, Pinterest, TikTok, or YouTube. As a result of these actions, you might supply us with personal information, such as your name, date of birth, email, postal addresses, telephone number(s), credit card information, product interest information and financial information and, in certain circumstances, your comments, suggestions, ideas, opinions and individual preferences. We may also maintain a record of your product interests and acquire information about you from other present and future Company Affiliates.


Do We Collect Information from Children?

In light of the importance of protecting children’s privacy, we do not intend the Website for child audiences, and we do not collect, process or use on the Website any information relating to an individual whom we know to be under 18 years old without the prior, verifiable consent of his or her parent or other legal representative. If a parent or guardian discovers that his or her child has provided us with personally identifiable information, such parent or guardian has the right, upon request, to view the information provided by the child and/or to require that it be deleted from our records. In such a case, we ask that the parent or guardian of the child contact us at the contact information provided in the “Contacting Us” section below for such purpose.


What Device Information Are We Collecting from Each Visit?

The practice of collecting device information is to power many online services and marketing tactics to improve the performance and content of the Website. This data is based on past behaviour with the Website, with the goal to enhance your future visit with the Website for you and other visitors such as providing personalized content based on your interests and customized product lists providing you a better and more relevant online shopping experience on the Website. This data is captured not only to improve the site performance, but identify problem pages, site speed issues, to determine product and category trends, and to enhance marketing initiatives through the practice of website analytics.


Information We Collect Automatically Through Technologies

We collect Cookies and other technologies to enhance the customer and user experience on the Website, including:

  • “Cookies” are used on web pages you have visited. These are data files that are saved on your device or computer to help store preferences and other information, and often include an anonymous unique identifier. We use Cookies, and other technologies, to store your preferences and provide you with a more personalized experience.
  • Most browsers accept cookies automatically by default and allow you to opt-out of the collection of this data. If you restrict cookies, you may not be able to use some features on the Website such as where product is located and if it is available for purchase. To learn more about cookies and how to disable them, visit http://www.allaboutcookies.org.
  • “Log files” track actions occurring on the Website, and collect data including your IP address, Browser Type, Internet Service Provider, Referring/Exit pages, and Date/Time Stamps. This information is used when analysing shopping behavior and online sales data through a third-party service provider.
  • “Web Beacons”, “Tags” and “Pixels” are electronic files and codes used to record information about how you browse the Website and what advertisements you are exposed to when browsing any platform that the Company has enabled on the Website.
  • “First-Party Tracking” referring to technologies within the Website that you have chosen to visit and interact with that captures behavior-level data to enhance your, and other users, site experience such as suggesting products in our “Recently Viewed” or “Related Products” sections found throughout the Website.
  • “Third-Party Tracking” is tracked referring to the act of placing a pixel on the device browser for advertising purposes such as displaying relevant content on search engines like Google, social media platforms, and other websites not of our own, based on a previous visit to the Website with the idea of improving your web browsing experience.

Additionally, when you make a purchase on the Website, we collect certain personal information from you, including your name, billing address, shipping address, payment information (including credit card numbers and payment types), email address, phone number, favourite or related store information, and other personal identification related to the sale or purchase of goods and services offered through the Website. We refer to this information as “Order Information.”

When we talk about “personal information” in this Policy, we are talking both about Device Information and Order Information.


Moneris Offlinx

Moneris Offlinx is a marketing analytics tool that measures the impact of the Website's digital marketing strategies and activities on driving in-store and online sales. For Offlinx to provide performance and in-store attribution insights about marketing campaigns, Offlinx captures online interaction and behaviour of all users brought into the Website by an Urchin Tracking Module (or UTM). This parameter records for analytics purposes and uses the data collected to compute the attribution results and present and model them on an interactive dashboard to measure the success or failures of a digital marketing campaign.

Offlinx does not enable targeted advertising based on users’ behaviour in any way and is only used to measure performance and effectiveness using non-sensitive information and the data generated is anonymous, encrypted, and tokenized as random cookie ID number related to website visits. Offlinx does not collect name, address, email address, user device location history, or full web browsing history of the device owner.

To opt-out of Offlinx tracking, users must disable or delete cookies on their device or disable cookies from being recorded on the Website. By doing this, Offlinx will not be able to record any analytics, trace, or track the user’s online visits that may be linked to purchases in-store and online on the Website.


How Do We Use Your Personal Information?

In order to better serve you, we may combine information you give us online, in our stores, by email, telephone, or in writing about your product interests. We may also combine these with readily available demographic information in order to enable us to communicate with you, by telephone (including by way of automated dialing answering device), email, mail or otherwise, about our products, services, surveys, promotions, special offers, and contests.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Website (for example, by generating analytics about how our customers browse and interact with the Website, and to assess the success of our marketing and advertising campaigns).

Furthermore, we use the Order Information that we collect generally to fulfill any orders placed through the Website (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations).

Additionally, we may collect and use your personal information to:

  • Communicate with you to:
  • Fulfill orders, shipping and coordinate delivery of products or services, or provide services such as an electronic copy of your receipt and for online appointment reservations;
  • Process your order and answer questions about the status of your order;
  • Administer your participation in a contest, sweepstakes, giveaway, promotion or coordinating prizing details and confirmations if you have won;
  • Communicate warranty service and details;
  • Process or facilitate a return through the Website or through a store; and
  • Respond to a product or service review
  • Communicate and arrange orders with our stores;
  • Screen our orders for potential security risk or fraud detection;
  • Send you products that you have ordered or which have been ordered on your behalf, or send your friends, relatives, and associates, products that you have ordered on their behalf;
  • Improve our products and services and communicate directly to you, special offers and promotions from the Company on behalf of itself and/or third parties with whom the Company has entered into advertising and promotional agreements or other arrangements;
  • Enable you to participate in our promotions and contests and those promotions and contests of third parties with whom the Company has entered into advertising and promotional agreements or other arrangements;
  • Develop, improve, market and provide our products and services and manage our business;
  • Compile information related to loyalty and earned rewards programs which we may establish from time to time and to which you may be entitled to in respect of your on-line and/or in-store product purchases; and
  • Help us to meet applicable legal and regulatory requirements.

We may also request additional information, such as annual income, buying preferences, or age, also known as demographic and profile data, though this information is optional and never required for you to place an order or make a purchase. If you provide the additional information, we may use this data to improve our Website and enhance your shopping experience.

We also use information collected from the Website to measure interest in the various areas of the Website, to ensure that links on the Website facilitate easy navigation and to help make the Website more interesting and informative. Except as described in the Policy, any personal information that we disclose to third parties is done in the aggregate on a non-personally identifiable basis and is used primarily to identify demographic data regarding our customers.

You acknowledge and agree that the Company shall also have the right to incorporate, use and reproduce any text, image, video, audio, or any information, content or other materials you provide through the Website, by email or post through the Company social networking websites and web pages such as, but not limited to, Facebook, Twitter or YouTube, in whole or in part, in connection with the marketing and promotion of the Company business. You always have the right to revoke such consent in the manner described in the section "Give and Withdraw Your Consent” below.

If you submit your contact information and resume for employment purposes with us, this information will only be used to evaluate your qualifications for the desired position and, if needed, to contact you.

Other uses of Device Information relating to the Website include retargeting, remarketing and re-engagement, used to reach people who previously visited the Website. This information is used on search engines like Google and on social media platforms like Facebook providing you relevant and personalized content and advertisements linking back to the Website. Like many online services, including Google, we collect and store certain information automatically and use this information to market to you;

You can opt-out providing information to the Website and to third-party vendors who use cookies by visiting the Network Advertising Initiative opt-out page or control the use of device identifiers by reviewing your device’s settings. Specifically for Google, you can opt out of Google's use of cookies or device identifiers by visiting Google's Ads Settings.


Sharing Your Personal Information

We will not disclose your personal information to any non-affiliated third party without your prior consent, other than as provided below.

In the event of a sale of all, or substantially all, of any one of our member or affiliate stores or another similar transaction (such as a sale of a division or business unit), we may transfer or disclose your personal information to a purchaser for the purposes of evaluating and/or effecting a proposed transaction or operating and managing the affairs of the acquired business, or for other purposes identified in the Policy, all in accordance with the terms of the Policy, only if the purchaser remains a member of Sports Distributors of Canada Limited, or an affiliate of thereof.

We may transfer personal information to non-affiliated third parties for processing on our behalf (such as fulfillment services, technical support, delivery services and financial institutions) pursuant to agreements that prohibit the third parties from using or disclosing the personal information other than for the purpose of processing and which impose security safeguards appropriate to the sensitivity of the information. These third parties are only provided with the personal information necessary to perform their specific service. We reserve the right to disclose your personal information as required by law, in response to legal or regulatory process and law enforcement requests by government authorities that have asserted a lawful right to access such information, to our legal counsel, or as necessary to protect the property, interests and rights of the Company and any Company Affiliates.

We also share your personal information with third parties to help us use your personal information, as described above in this Policy. For example, we use Shopify to power our online store (you can read more about how Shopify uses your personal information here: https://www.shopify.com/legal/privacy). We also use Google Analytics to help us understand how our customers use the Website (you can read more about how Google uses your personal information here: https://www.google.com/intl/en/policies/privacy). You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.


Behavioural Advertising

As described above, we use your personal information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by:

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at http://optout.aboutads.info.


Do Not Track Signals

Please note that we do not alter our Website’s data collection and use practices when we see a Do Not Track signal from your browser.


About Our Stores

Source for Hockey, La Source du Sport, Source for Adventure, Source for Adventure Buying Group stores are owned and operated by a member of your local community.

We may share personal information with the Stores in order to facilitate order information such as shipping, delivery, and assembly services related to purchases made on the Website, to assist in the resolution of disputes or customer services issues, and to enable the Stores to conduct their own marketing activities. Please note that all the Stores are independently owned and operated, although some Stores are owned by the Company’s affiliates.

The Stores may transfer personal information to their members and member affiliates, including future subsidiaries and affiliates.

If you have a privacy concern relating to your relationship with one of the Stores or would like a copy of its individual Privacy Statement, please contact the Store directly. For a complete listing of the Stores and their phone numbers, please Click Here for our Store Locator.


Sale, Transfer or Reorganization of Business

We reserve the right to transfer your personal information in connection with the sale or transfer of all or a portion of the business or assets of the Company to an entity in the event of a corporate transaction.

In addition to the foregoing circumstances, we may share your personal information when you authorize us to do so.


Give and Withdraw Your Consent

We obtain your implied or express consent appropriate for the type of personal information being collected, used, or disclosed in accordance with this Policy. You may withdraw consent for the collection, use, and disclosure of personal information, subject to legal or contractual restrictions, and reasonable notice.

You may withdraw your consent to the collection, use, and disclosure of your personal information. If you request the Company to do so, the Company will take reasonable steps to destroy or delete active personal information that you have provided to us. In some circumstances, the withdrawal of consent to retain, use, or disclose your personal information may impact our capability to provide products or services to you. Please also note, we need to keep certain information when permitted by law to complete the transactions, detect security incidents, prevent fraudulent or illegal activities, identify and repair errors, comply with laws and regulations, and for other solely internal and lawful purposes.

You may withdraw your consent to the use of your personal information for the purpose of sending you our newsletters and the latest offers by email by unsubscribing. Each commercial email will provide you with the opportunity to unsubscribe. You will still receive transactional emails when you make a purchase online.

You may make a written request to the Company at the Contact Us section below. When submitting a withdrawal of consent, you will be asked to provide suitable identification or to otherwise identify yourself.


Access To and Correction Of Your Personal Information

We strive to keep accurate information by using technology and management processes and policies. Upon receipt of a written request, the Company will provide individuals with reasonable access to the personal information they provided to the Company as well as the ability to correct the information, if necessary. To protect your privacy and security, the Company will also take reasonable steps to verify your identity before releasing any information to the requesting party and before any corrections will be made. The Company may request appropriate proof of the requested corrections.

If you are a registered user of our Website, you can view or update your registration information by logging into your account.


Changes to this Policy

We may update this Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.


Interpretation of this Policy

This Policy includes examples but is not intended to be restricted in its application to such examples; therefore where the word “including” is used, it shall mean “including without limitation”.

This Policy does not create or confer upon any individual any rights, or impose upon the Company any obligations outside of, or in addition to, any rights conferred or obligations imposed by Canada’s federal and Ontario’s provincial privacy laws, as applicable. Should there be, in a specific case, any inconsistency between this Policy and Canada’s federal and Ontario’s provincial privacy laws, as applicable, this Policy shall be interpreted, in respect of that case, to give effect to, and comply with, such privacy laws.


Have Questions About This Policy? Contact Us

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by email at support@sourceforsports.com, phone 1-888-277-3555, or by mail using the details provided below:

Source for Sports Head Office

1187 King Road,
Burlington, ON  L7T 0B7
RE: Privacy Inquiries